Saturday, 21 March 2020

AZERBAIJAN

The Azeri song was unveiled on March 10th via the release of the music video online. A few weeks previous it had been revealed that Samira Efendi (stylised as Efendi) had been internally selected by İctimai Television. Her song is called "Cleopatra"

Most of the video takes place in a vast desert area. For the first part of the video Efendi and co are dressed in modern versions of Ancient Egyptian costumes with lots of black, gold and ornate make up and headwear. As the song moves on her style changes into much more modern garb - baseball caps, jackets and jeans but in a similar colour scheme. Her last outfit  a very elaborate, and tight, black dress which is very stiff looking and seems quite restrictive or maybe she is not a confident dancer. There are plenty of dancers around throughout the whole thing and certainly adds some energy to the showcase.

This song is a literal jigsaw puzzle of bits, some of which work some of which doesn't. The songs starts with Efendi vocalising in that mystical Eastern way whilst a number of ethnic instruments start up. We start with verse 1 and the pre chorus before the song suddenly stops in favour of some Buddhist chanting and the chorus then slams back out the other side. The chorus is very earwormy made mostly of la-la-las and the title o the song. Verse 2 continues the pattern but the beat here is doubled which gives it a much more modern feel. The pre chorus this time is much shorter before the chant starts again and the chorus resumes. There is then a instrumental/dance break which goes into a bridge but this time we go straight into the chorus but the beat here is much more prominent. As the song reaches its crescendo the beat keeps on doubling after each line before coming to a stop on the final line.

The thing about this song is that it has a very clear identity - you can imagine the kind of urbanesque take on Ancient Egyptian culture and the stylised dancing a bit like in the video. But for me the song deteriorates as it continues. When the instrumentation and melody take centre stage is feels really interesting but as the song goes on the beat increases and gets stronger it almost loses its power and actually sounds quite annoying in the very final chorus. The tune is not that taxing so she should have been able to nail this well. However I cannot be the only person who find the chanting at the start of the chorus superfluous and to the point it feel like its been shoehorned in to give it another gimmick. This would have easily qualified but may have come across as gimmicky or too in your face when next to some of the more contemporary entries in the final.


Artist - Efendi
Song - Cleopatra
Composers - Luuk van Beers, Sarah Lake, Alan Roy Scott
Lyricists - Luuk van Beers, Sarah Lake, Alan Roy Scott


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