Wednesday 23 March 2022

ARMENIA 2022

The Armenian entry was revealed on March 19th. A week earlier it was announced that Rosa Linn had been selected by ARMTV as their entrant. Her song is entitled "Snap". 

Rosa Kostandjan - AKA Rosa Linn - started to learn the piano at aged 6. This love of music grew and she began writing and producing songs of her own. In 2013 she participated in the Armenian Junior Eurovision national final. Currently, Rosa is linked to the Nvak Collective and her latest release was a collaboration with electro-pop singer KIIARA. Her music style tends to me a mix  alternative indie pop genres although her Eurovision song has some acoustic country vibes too.

After a short intro, verse one starts straight away with a pattern of short/short/long lines. The song moves straight on into the chorus where the instrumentation is really ramped up. There is then a similar setup for verse and chorus two which has an extra bit of repetition at the end.  At the two minute mark there is a brief bridge, which is possibly the weak part of the song, but does lead nicely into the final - and longer - version of the chorus. As a bonus having the last word being 'snap' makes for a good excuse to it being a rather abrupt ending.

The song has an atmospheric quality and has a real drive in the backing track. The stopping and starting of the beat as well as the echoey backing vocals gives the song an ever-changing pace and a lot of depth. The chorus here is the star of the show and most of everything else is there to set that strength up. The use of counting is very clever as a lyric and the unusual warbling of the end line is very ear catching - not very singalongable but an earworm nonetheless. I would also say that the tune and the feeling seems to to precedence over the words which sometimes gets garbled or missed because of the production. I am no country music connoisseur but there is something about this track which feels very familiar. I don't know if this song borrows techniques from other songs or just has a very memorable quality. I guess a minor negative for me is that this song doesn't feel very Armenian. We have got every used to their tracks having some kind of ethnic quality and this has more of a whiff of the Swedish/American touch about it. I also wonder if the backing vocals will be doing much of the heavy lifting because they are so prominent. The video has an interesting visual concept with the floating house which could be translated into a pleasant stage design.


ARTIST - Rosa Linn
SONG - Snap
WRITING/PRODUCTION CREDITS - Allie Crystal, Jeremy Dusoulet, Courtney Harrell, Tamar Kaprelian, Rosa Linn, Larzz Principato


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