The Armenian song was revealed on March 15th via the premiere of the official music video on youtube. At the beginning of February, the Armenian broadcaster AMPTV announced that Brunette had been internally selected as their representative. The song she will be singing is "Future lover".
Elen Yeremyan (aka Brunette) has been singing since the age of four and has written music since her teens. She released her debut single September 2019 and has since released songs in English and Armenian. As well as her solo work, she is also a member of Project 12 and part of the girl group En Aghjiknery. Brunette was part of the Armenian jury judging the songs of the Junior Eurovision held in December 2022. She is mostly described as a soul and R&B singer.
The song starts immediately with a very harmonised first verse. Her voice is very quiet, seems slightly high in her register and almost feels spoken. Underneath the singing is just a gentle piano tune. There is then another part which is probably a verse but has nothing in common with the previous one. This contains the name of the song. By the end of this you can feel the texture of the music start to increase. We then have the main refrain where you can definitely hear the orchestra more clearly. We then enter the long rap phase where her voice is much sparkier and, in the video, she looks much more animated. There is a short pause before returning to the orchestrated refrain then followed by another refrain this time in Armenian. The song ends with a the crescendo of the orchestra followed by a few small low piano notes.
This is an odd song. Unlike some of this year's entries which mix up genres, this is a mis-match of odds and ends. I concede that his might have some contemporary appeal and does feel like one of those chop and change TikTok videos where one thing suddenly looks or sounds different - but through the lens of a three minute Eurovision song. I feel like this song is designed more towards a younger audience and one has to wonder if a) they will be watching and b) they will be compelled to vote. The video is lacklustre and feels cheap . Her main video outfit is odd and doesn't really go with the song and her looks to camera give me 'go girl give us nothing' vibes. Ironically she seems most animated at the word 'panic attack' which is not the best of looks. I also don't get the imagery of the bells on the stage as they are not on the track nor in the lyrics and feel like they they are there for decoration and to give Brunette something else to do.
I worry about which part the delegation will put in the recap clip because the chorus is lifeless, the rap is rather standard and the start has cringeworthy lyrics. The text in general is a little awkward and I personally find them a little embarrassing. In particular, the refrain of "I decide to be good, do good, look good" makes me reel off a big list of questions about why she feels the need to do this or what 'good' looks and feels like. On a positive note, the instrumental underneath the refrain sounds really nice but is wasted on such trite lyrics. In fact the Armenian refrain at the very end is probably the most beautiful part of this song. Shame it also coincides with the end. The song and video leave me with more questions than answers and I can only hope something more imaginative comes to the stage.
ARTIST - Brunette
SONG - Future lover
WRITING/PRODUCTION CREDITS - Nare Manukyan, Elen Yeremyan
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