The Australian act and song was revealed on February 25th with the artist and song reveal incorporated into the music video premiere via the official youtube channel. Going to Basel is Go-Jo with the song "Milkshake Man"
Marty Zambotto is behind the persona of Go-Jo. He spent his early years with his family living off-grid, with no running water and growing their own food. This seems to have instilled the 'self-sufficient nature of his music and music production. As a child he listened to his parents music collection - mostly of singer-songwriters and received a guitar from his mum( who was also in a band) at 13. They eventually moved to Perth where he bought a digital audio workstation and started producing work for other artists before working on his own ideas. His work has a singer-songwriter approach but the production is more indie, alternative and electronic. He has a number of songs on his Spotify account but no official charting releases.
The majority of video takes place inside a ice cream/takeaway van but once inside we see that milkshakes are firmly on the menu as are party lights and 70s disco inspired costumes. Go-Jo is joined by two female co-workers who dress - and act - like crazed dolls. Go-Jo is seen driving the van, writhing around on the floor and gurning down the camera. The song starts with a verse and short refrain into the chorus then into the repetitive post chorus. This procedure runs through again followed by a call and response bridge ending with a longer post chorus. The background beat it very one note but there are layers of beats and rhythms which come in and out of the track. The main change is in the post chorus when the music has longer chords which last and fill the space. The delivery of the song ise rather talky. There is an audible fry to his voice as well as extra distortion in the production.
The song is extremely frivolous, as is its simplistic yet over the top video. I am expecting more of the same in the stage in Basel with interesting costume choices, suggestive dance moves, pulsating lights and plenty of provocative images on the backdrop. The songwriting and performance style is outwardly outrageous which could lead to lots of movement and interaction with other people on stage and the audience, giving a very full, effervescent picture. I also expect the audience to join in with the call and response bridge. Many viewers will pick up on the innuendo and bawdy lyrics. On the flip side, this is so bright, so loud, so suggestive it becomes too much. Although the stage show will be quite the experience, I am not sure how, vocally, this is will be replicated, especially when so much of the atmosphere is created by the intimacy of his voice in the mic. The lyrics are' full of the kind of double entendres that are so in your face, they are single entendres. In a post 'Me Too' world, a song alluding to getting satisfaction from a man in an intimate way, might come across too strong and aggressive and lacking in taste.
ARTIST - Go-Jo
SONG - Milkshake Man
WRITING/PRODUCTION CREDITS - Jason Bovino, Amy Sheppard, George Sheppard, Marty Zambotto
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