Wednesday, 18 March 2026

ARMENIA 2026

The Armenian song was revealed on 11th March with the premiere of the video on youtube. Two days earlier, Armenian broadcaster AMPTV announced the name of their chosen act. Going to Vienna is Simón with "Paloma Rumba".

The video takes place in a drab grey office room filled with other office workers. They all have the same computers, glasses, grey office uniforms and are only identifiable by the names written on their identical name tags. We see shots of the entire office participating in a whole group dance routine - sometimes stood, sometimes in office chairs but these shots then become darker, more unhinged. Simón's suit becomes layered with post-it notes and the floor littered with paper. This is a multi-genre song with hints of urban, folk, rap, rock and sung in English, which, like the video, decries the mundanity of everyday life with the wish to just leave everything and have fun. The song and its video reminds me of Käärijä's "Cha cha cha", Baby Lasagna's "Rim tim tagi dim" as well as "Pump it" by Black Eyed Peas.

I like the 'crazy office' aesthetic but not sure if this will be applied to the ESC stage. I am not quite sure what this song wants to be or wants to achieve. I also don't know what they mean by 'paloma rumba' as it doesn't fit the dance style nor reference any birds! There seems to be an over-reliance on the visual and the choreo to make a mark. It's set out to be multi-layered and over the top but it doesn't quite work and comes across as a hodge-podge of random. A lot of unanswered questions and dubious thoughts.


ARTIST - Simón 
SONG – Paloma Rumba
WRITING/PRODUCTION CREDITS – Roza Kostandyan, Lilit Navasardyan, David Tserunyan, Eva Voskanyan

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